4 Truths about Content Marketing Agency

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4 Truths about Content Marketing Agency

Content Marketing

You must have noticed the recent explosion of content marketing agencies recently.


Have you wondered why? In the search for the ‘content gold’, marketing service providers are ‘heading west’ as more businesses continue their shift towards the creation of their media programs and launching content marketing dominance.


There are many types of content marketing agencies that are fighting for a content dominance or trying to ‘ride the wave’ to content marketing deliverance.


Still, there are some content marketing agency truths that you must know to explore where it’s all heading!

Most content marketing agencies don’t market with content

Yes, it’s a hard fact to swallow that most content marketing agencies don’t market with content at all. Marketing organizations are infamous for concentrating on sales-led marketing campaigns where sales relationships and cold calls rule.


Lack of patience or the lack of resource, whatever you may cite the reason, content marketing agencies offering content services rarely create great content that attracts and sells and assist to in retaining their own base of customers.


Business Lessons – Before you are about to hire online content marketing service providers, make sure to dig deeper into their previous work and examine if the content generated serves the purpose or was just to satisfy ‘me too’ blogs that you can find everywhere on the web.

Most SEO agencies don’t know the ABC of content marketing

ABC of Content Marketing

Google is smart, and it’s almost impossible to game the system. Getting found through search engines has more to do with incredible storytelling that everything else.


Today, many SEO companies want to divert the entire focus to content marketing, why? The reason being beside pure SEO tricks drying up and the value that they used to offer to customers who used to be huge was not the same anymore.

Many SEO companies are in the same position and are making the switch swiftly. Others have left content marketing nickname for their SEO content creation service and calling it content marketing.


Yes, it must be stated that they have added services such as video production, infographics creation, blog content creation, but you must note that content creation is a small part of the content marketing services.


As a result, strategic planning elements of audience personal gathering, internal content integration, mission statement creation, analytics and measurement outside of content consumptions metrics are missing.


Business Lessons – A comprehensive content marketing planning will fulfill many organizational goals. SEO is just a small part covering a few marketing missions. As a result, ensure that a content marketing strategy goes beyond the primary funnel considerations.

Most content marketing agencies are concerned about planning and not execution

Content Marketing Execution

It is a good thing that you plan, strategize your content planning, but for who long? When will you correctly implement it in practice to see the projected results? Only planning and not executing to know the results means draining down all efforts.


It is happening with a majority of the online content marketing service providers. What’s more, even some content planning document showcases the recommendations that less content be produced or even stopping of the content program altogether.


Now, with this type of thinking, you can only assume where will these agencies land and in what state?


Business Lessons – Even if you have hired online content marketing service providers just for the content execution, also ask them an executable content marketing strategy. It will help you know what your agency knows about your industry and how they plan to serve the audience because content delivery is easier than drafting a content strategy.

Most content agencies still consider content marketing as a campaign

Most content agencies still consider content marketing as a campaign

Agencies need to understand that unlike any other marketing types, content marketing is an ongoing process and without an end date. It must not be considered a campaign at all.


When you consider content marketing as a campaign, you work for its execution and success within a defined time frame which is a wrong approach.


A content marketing plan and implementation is an ongoing process which your online content marketing service providers need to work on full throttle and without an end date to leverage success gradually.


Business Lessons - Keep away from online content marketing service providers who term content marketing as ‘campaign’ and not a ‘program’. It is crucial to do because an agency terming it a campaign will work for it for a short time and not consecutively.

The Bottom Line

You must need to come out of the shell that content marketing is only a small part of marketing. No, it has a large chunk of its credit because the more you will invest in a content marketing ‘program’, the more your business will evolve over the time to get success that your services and products truly deserve.

Author: Vishal Kangane

Vishal Kangane is the Co-Founder and Marketing Director at DigiSpread. With more than five years of expertise in Digital Marketing (SEO, SMM & SEM), he packs a punch to make the client’s marketing plans work like a charm. He also loves to blog & cook in his free time!

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4 Truths About Content Marketing Agency
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4 Truths About Content Marketing Agency
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Content marketing rules the roost today which many online content marketing service providers avoid and face failures. Get to know the four truths about a content marketing agency. Explore more now!
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DigiSpread
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