May 5, 2017

How DigiSpread helped Gawker Media Networks to drive 5 million extra visitors in three months?

How DigiSpread helped Gawker Media Networks to drive 5 million extra visitors in three months?


The Problem:

The Gawker Media Networks approached DigiSpread for SEO consultation as, despite their significant brand recognition all over the States and a cut-cross number of incoming links to their properties, there was no natural traffic on their website. The reason we determined is that there was a key element missing with their on-page SEO, but they were not able to figure it out.

Our Strategy:

Technique 1

We implemented best on-site optimization practices:

  1. We created new sitemaps:
  2. The existing sitemaps of Gawker Media were not meeting the expectation of best SEO standards practiced these days. This did not give proper ingestion by search engines. We created new sitemaps for the company that focused on appropriate pages. This sitemap gave us better control over the activities of search engine that reported Gawker Media Pages.

  3. We followed best page management practices:
  4. Gawker Media was having the issue with pagination that was limiting the company’s pages from getting indexed in proportionate manner by search engine spiders. With the help of our page management practices, our team could improve site crawling and natural search presence.

  5. We regenerated keywords for title tags:
  6. We removed branded keywords from Gawker’s internal page tags across all the Gawker media properties to reinforce new and unique content for each page by keeping in mind the to upload filtered content.

  7. We crafted keyword-rich headings:
  8. We induced keyword rich headings on every page of their site to capture full SEO value of headings. This increased natural search results.

Technique 2

We leveraged cross-linking:

  1. We optimized internal linking:
  2. We determined the SEO potential of the Gawker Media networking sites through the use of internal links between other brands and their blog posts instead by simply linking articles in network properties.

  3. We identified opportunities:
  4. Our team found opportunities to code stories and blog post in the sites of Gawker Media. To provide chances of using keyword-rich content and improve site authority flow across Gawker properties.

  5. We trained Company's Writers:
  6. We also focused on training company’s writers to ensure the value of links created by us do not decline in future. We trained them to identify and insert links in blogs.

Technique 3

We reduced instances of duplicate content filtering:

  1. We crafted Meta Descriptions:
  2. We found that Google had pulled some incorrect slogans as meta descriptions in some cases. This results in a huge number of duplicate pages. We corrected this issue individually with content-rich meta descriptions and were able to reduce errors.

  3. We claimed “No Follow” of useless links:
  4. We added no follow tags to site pages which were not important. With this idea, we were able to control the flow of authority throughout Gawker’s website.

Technique 4

We boosted search engine traffic through image results:

  1. We added Image ALT tags:
  2. We added these tags to all the images that showed both helpful information and targeted SEO keywords. By tailoring this feature, we improved on-site SEO and reduced the risk of over-optimization penalties.

  3. We implemented additional Image Optimization:
  4. After improving the existing image of the site, we forecasted best practices for additional image optimization. This maximized the potential of natural image search traffic.

  5. We compressed Image file size:
  6. In order to improve the company’s image optimization, we compressed the size of the image file to the level till they can air with the user's searches. This minimized the usage of company’s resources to loan the big hamper file.

Technique 5

We improved site load times for proper SEO:

  1. We enabled proper caching:
  2. To maximize the content stored on readers’ computers and reduce the resources that were to be launched, we enabled proper caching on Gawker’s website. This technique is a great blender for websites that focus on site speed.

  3. We eliminated inefficiencies:
  4. We reduce mistakes made by JavaScript and many other coded elements. This minimized the number of external files that should be downloaded before launching the website.

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The Results:

In three months, we were able to boost the customer views with an extra number of 5 billion to their web properties through natural search. When they compared the amount that was spent to recruit the new visitors to their web that cost them over a $1,00,000, our cost was much less. They noticed a drastic shoot of 11% in page views and 24% of search traffic.

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