Here’s How Google AdWords Remarketing Works!
Do you want to know how Google AdWords remarketing services work?
Read on to get to the basics now!
Have you heard of remarketing services being used by entrepreneurs and brands to drive sales and reach more business goals? Let’s provide you some quick insights into the Google AdWords Remarketing program as you read this post!
What is Google AdWords Remarketing?
Google AdWords remarketing is a type of online advertising that lets websites to showcase targeted ads to end-users who have already paid the website a visit earlier.
Example – Letting your business be on the top-of-mind and alluring visitors/users to return for more.
Past visitors can easily see such ads while they browse the web, read news sites, watch YouTube videos.
Retargeting, also known as remarketing can exponentially boost your ROI and conversion rates.
This is possible as previous visitors to the website who are already well-versed with a brand are more likely to turn customers or complete other CTAs.
How Does Google Remarketing Services Work?
If you know how to advertise on Google, all that’s needed from your end is adding a Google remarketing code – known as pixel or tag, to your sites so that you can get your visitors added to your remarketing audiences via browser cookies.
What’s more, you can also personalize the code for numerous pages to answer to more distinct categories.
Example – If you have an e-commerce website that sells kitchen products, you can build a ‘frying pan’ remarketing audience as per the number of people who visit your site pages where you actually sell ‘frying pans.’
Like this, you can showcase your targeted users densely targeted display ads that market frying pans. Yes, you already have an idea that they are looking for frying pans, and you can now get them back, with a special offer such as free shipping and discounts.
Using Google AdWords remarketing services, you can also showcase your Google Ads to earlier site visitors. This happens once they browse a number of Google partner websites in the Google Display Network.
Be informed to know that Google Display Network reaches 92% of global internet users.
Thus, it’s given that your users will use the Google Display Network as they browse websites, watch YouTube videos and do more.
Every time they are on the Google Display Network, your chances of converting them as potential customers increases as your ad gets displayed prominently.
The Bottom Line
The Bottom Line Now that you know the basics of how Google AdWords remarketing services works, implement it in your ‘scheme of things’ for your brands. Once you practice it, you will be able to entice your ‘earlier on websites users’ to become potential customers to drive online sales. All the best!
Author: Vishal Kangane
Vishal Kangane is the Co-Founder and Marketing Director at DigiSpread. With more than five years of expertise in Digital Marketing (SEO, SMM & SEM), he packs a punch to make the client’s marketing plans work like a charm. He also loves to blog & cook in his free time!