June 20, 2017

Case Studies

How we helped Timothy Sykes grow their revenue to $15 million per year?

Increase-website-traffic Big-min

The Problem:

Timothy Sykes helps people to trade stock online. Although the company is blessed with some millionaire students and a profound online following, the company’s website was not performing as expected. They were not able to reach more students who could learn to invest in stocks and make money. For this reason, Timothy Sykes, contacted DigiSpread to improve their conversion rate and traffic.

Our Strategy:

Technique 1: We optimized their site for Search Engines


Optimization

We optimized the site’s meta description tags, title tags, content, heading tags and included targeted keywords. We always follow our guide to search engine optimization checklist. With this technique we were able to enhance the search traffic to:


  • TimothySykes.com.
  • Ensuring Proper Indexation.
  • With the usage of sitemaps, no-indexing tags, pagination, and the reconciliation of duplicate content, we could ensure proper indexation of their website.
  • Reconfiguring Existing Content.
  • We reconfigured the website’s content and improved its internal linking to uncover other opportunities for long tail search traffic.

Technique 2: Boost Social Media Traffic


Promoting the Website

In order to increase the number of social media visitors, we taught the company to develop their social media accounts and to engage with their followers so that their website can get more visits.


  • Brand Awareness
  • We taught the company’s executive to educate their followers in 140 characters to get maximum social media shares and increased traffic to the website.
  • Connecting with Power Users.
  • Reconfiguring Existing Content.
  • By Developing relationships with power users, we were able to spread Timothy Sykes’s brand. This helped build their audience faster.

Technique 3: Increase Website Conversion Rate


A/B Testing

We surveyed Tim’s visitors to know about their likings and disliking's. We also wanted to know what were their demands, and what confused them. For this reason, we created multiple A/B split tests as per visitor’s feedback to hone in one of the most effective combinations of sales factors.


  • Boosting Conversions over 250 percent

The results of split tests and user surveys lead us to develop efficient means to direct visitors to the most wanted products. The results displayed a happy hour of 251 percent increase in conversions.

Technique 4: Engage Community Through Blogging


Create Blog Topics

We developed content topics that could engage audience with the help of analytics and survey reports. As a result, we were able to connect with the audience in a better way and persuade them to purchase more products.


  • Increase Blog Engagement
  • To increase user engagement to the blogs, our content team developed article with fine tune styles so that customers enjoy reading them and can share and comment.
  • Email Drip Sequence
  • Reconfiguring Existing Content.

We helped put email drip systems to connect with people who were not regular to Tim’s blog session. This helped us to bring those audience back to the site and increase the conversion rates.

The Results:

Within a span of time, we succeeded in increasing their traffic by 26 percent with our SEO services and conversion rate by 250 percent with our a/b testing. All this enabled Timothy Sykes to boost their profit to extra $1.2 million in one year.

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