A Mobile App or A Mobile Website - What Does Your Brand Need?
The recent Google algorithm update 2017 reports are out! One of the reports indicates a significant switch from desktop usage to mobile or app as more & more users spread globally are quickly making their smartphone the next destination to browse the internet for various activities!
Thus, it’s quite clear that businesses with a mobile website or a website optimized for mobile devices will have an upper hand in not only luring a larger chunk of visitors even turning them into potential customers in the future!
Thus, in 2017, every brand having a mobile presence is a must! But this entails significant investment. More than millions of companies are investing in mobile access—and each consists of a customer-centric and unique approach.
Although mobile apps and mobile websites, both offer quick access, responsiveness, and versatility, they are far way different from each other.
While choosing between native app and a mobile-optimized website, you should consider the needs of your company, since every brand is different and benefits customers differently. If you are extending to mobile-enabled customers, check out the brief comparison between the two below.
The mobile website: Fast and far-reaching!
Mobile-based e-commerce is extending rapidly, justifying the use of mobile-enabled web design. As per the report from the Last Cyber Monday, more than half of all e-commerce traffic was derived from mobile phones. Buyers choose mobile e-commerce apps for researching, browsing, comparing and purchasing products.
Mobile website in motion
Mobile website provides high accessibility when compared to the mobile app. It is accessible to every Smartphone user, and it removes the barrier standing between consumer and product. These websites are comfortable with SMS, QR codes, and near-field communications.
Since 2014, a mobile web access has become commonplace in the mobile world. They stick to the below-mentioned rules:
- They are accessible within three clicks.
- They contain clear visual paths and limited text.
- They have a load time of not more than three seconds.
- Image files are optimized for mobile viewing.
Mobile app: Local and simple
Although a mobile website is an indispensable brand promotion tool, a mobile app is unbeatable when it comes to functionality and utility.
If you are offering interactive services, personalized options, and digital in-store supplements, it becomes important to develop a mobile app first. It is well-crafted and enhances the brand experience of the user in a personalized manner. If your app experiences a good launch, it can engage consumers at significant rates.
Mobile app in motion
Today’s mobile apps excel a native functionality - this has jump-started the ability of the industry to data gathering as consumers are using apps in a bloodshed manner that makes it easy for your brand to target them on an ongoing basis.
Your brand’s app’s calculations can determine behaviour and preferences of customer and buying cycles. These apps can be “hooked into” an automated SMS system and can provide information for consumer charts and reports.
Brands need a full-fledged internet presence to survive! If you have a brand that operates outside of mobile web access, you are losing a large mass of consumer population. So as per Google’s website mobile friendly algorithm update it’s advisable to have a responsive mobile friendly website.
Eventually, your company would require a mobile web access, the faster the better! Be informed to know that after 2018, companies without mobile web access are set to have a significantly clear disadvantage.
Thus, it becomes even more important for many companies to create both. However, if you have budget restraints, it is always advisable to target the mobile website first as this will nourish your brand for a longer run.
Nonetheless, whichever way you decide, never forget to supplement your brand with strong media outreach campaign that would enable key influencers to share your brand’s message with a vast audience! You can also think of these top 5 app store optimization tips for increasing your mobile app rankings.
Author: Vishal Kangane
Vishal Kangane is a Digital Marketing professional with more than 7 years of experience in Internet Marketing (SEO, Content Marketing, SMM etc.) He packs a punch to make the client’s marketing plans work like a charm. He also loves to blog & cook in his free time!