The App Store Optimization Checklist – Top 5 Tips
The App Store Optimization, or ASO, is a method to ensure that your app fulfils the app store ranking criterion and emerges on the top of a search engine results page (SERP). App store optimization techniques can also increase your play store or ios app rankings . This can help you to outrun your competitors by increasing your app store traffic and app downloads.
But, how does an online marketer optimize for better visibility and discoverability in an app store?
To help you increase your app store rankings and app downloads in 2018, let’s provide a list of 5 most favoured ASO tips. The tips will assist you with your app store optimization plan.
You should know that many of them have their presence in popular SEO strategies which marketers know and adore.
Let’s dive in!
1. Understand your competition and customer
How well do you know your customer and the competition? A properly drafted ASO strategy balances on getting to know how customers use your app along with a deep analysis of the competitive landscape.
Ask yourself to start:
- What language my end-users use?
- How would they describe the app?
- What are their reasons for downloading and using my app?
- What is my competitive edge or advantage?
- What keywords my competitors target
- Is my app store optimization plan in sync with customer’s demands
The answers to these questions shall help you survey your competition to know which keywords are being targeted by similar apps. Once you have all the answers, you can then decide whether or not to target similar keywords or a set of altogether different keywords at all.
You can also kick off your research process with a tool such as a keyword planner.
2. Opt for a right app name
If you can come up with a unique name for your app, it will help you brand it the correct way. Don’t forget to have relevant keywords in the title as it matters into app store search results.
Titles in the App Store can expand up to 255 characters, helping you pitch in as many relevant keywords as you want.
However, make it a point never to do keyword stuffing because a vague app name is not going to earn any visitor’s attraction.
Also, keep the app name short, sweet, readable and easy to remember.
3. Create a compelling description
Your app’s product page along with the description is a living document, and you must ensure to make it as powerful as you can. Whenever there is a new update, your description, product page and overall look of the app should and must change.
Take the time to make changes in description and product page when you announce an update and portray the new features correctly.
4. Let a unique icon help your app stand out
Because your potential customers will search endless app list, having an outstanding visual icon is a must. It is vital to get as an icon is the first impression that customers will have about you. Make it a point to make it count.
Be sure to know the colour schemes and other icon settings of the Google Play and iOS to better position your icons.
5. Update frequently
Under your app store optimization package or plan, updating of your app store should be one of the most vital things to do. People love changes, and when they see a change in your offering in your app store, they may go ahead and download it or update an already an already installed app.
Apps that are updated frequently are also seen by more people, and they even command a better review from actual customers to help increase even your ratings.
Make sure to entice your customers within the app, update the app description and “what’s new” field and maintain a large account of five-star reviews. It is crucial to get more views, downloads, and updates from your perspective end-users.
The bottom line
Now you know what checklist to crack for your app store optimization plan, right? Go ahead and implement these checklists to reap more out of your mobile apps.
Author: Vishal Kangane
Vishal Kangane is the Co-Founder and Marketing Director at DigiSpread. With more than five years of expertise in Digital Marketing (SEO, SMM & SEM), he packs a punch to make the client’s marketing plans work like a charm. He also loves to blog & cook in his free time!