Top 5 Video Marketing Tips and Tricks for 2018
It is 2018, and the demand for digital video is expanding exponentially. The hype around video content gradually taking over the digital landscape is entirely justified. We saw internet video accounting for 69% of global internet traffic in 2017. According to SmallBizTrends and Cisco, internet video is estimated to account for whopping 80% of global internet traffic by 2019.
Still not sure if video marketing is right for your business?
A survey was carried out by Wyzowlin December 2017. Primary respondents in the survey were Marketing professionals and online consumers. The key takeaways from this survey that might interest you are as follows:
- 97% of marketers stated that video helped increase user understanding of their product/service.
- 76% of marketers stated that it helped them increase traffic.
- 76% of marketers stated that it helped them increase sales.
- 81% of people were convinced to buy a product/service after watching a brand’s video.
- 95% of people watched explainer video to learn more about a product/service.
- 69% of people were convinced to buy a software/application after watching a video.
Video marketing has now become a core part of content strategy. Wyzowl also reported that 99% of marketers who used video in 2017 would continue to do so in 2018. 65% marketing specialists who did not use video said that they plan to use it in 2018.
So are you prepared to ride the video wave and achieve digital marketing success?
Top Five Video Marketing Tips and Tricks for 2018
1. Stream Live Often
Live video streaming gradually picked up speed and has grown into an exciting marketing trend. It can help you connect with your prospects and customers on a personal level. Showcase your products, host Q&A sessions, provide informative content or let customers control your content the way Amstel Radler did. Live videos can help you draw 3x times more audience than the regular ones. Make sure you plan your live streaming well in advance as sloppy live streaming may hurt your brand.
2. Cost Effective Online Video Making
There was a time when video making was very costly and was better left to large business organizations with access to amore prominent budget. That is old school now! You do not need an expensive video production department to promote your business. With a large number of video content creation and video marketing tools available on the internet, you can create your customized marketing videos with ease. Animoto, Wevideo, and Biteable are some of the best video content creation and video editing tools available online. Viddyoze allows you to create high-quality animation videos without any need for pricey software.
These tools offer different affordable pricing packages that allow you to create your professional videos and kick-start your video marketing campaign.
3. Go Mobile
As the number of mobile device users has increased, making videos in mobile video format has now become a necessity rather than a luxury. With the rise of Smartphones, users are now accustomed to watching videos in vertical format. Moreover, Facebook’s new creative guidelines recommend shifting towards 1:1 video format for an improved mobile fit. Square-share videos take up to 78% more space on the Facebook News Feed, thereby increasing the probability of your content getting noticed. It is vital you take this step to reach out to your mobile audience and get the most out of social media. If you have not, its time, you jump on the squared videos bandwagon now.
4. Augmented Reality & 360-degree video
Augmented Reality (AR) and 360-degreevideo are finally here in 2018. They offer a completely new channel to enhance customer interaction and customer experience through immersion. AR can be implemented through augmented commerce, interactive print or live activations. Google stated that despite a lower view-through rate, 360-degree videos offered 46% higher CTR compared to standard videos. The question you need to ask is - are they right fit for your brand’s marketing strategy? Not everyone is prepared for these technologies yet, but we expect them to grow even further down the line.
5. Explainer Videos to never go out of Fashion
Explainer videos serve excellent platform for businesses to highlight a problem/s users may face and offer a direct solution. You can easily tell your audience about your products or services within a short span in a clear and concise manner. One of our favourite explainer videos
Other than just focusing on marketing trends, keep a tab on the following trends as well
- Growing ‘Stories’ with Snapchat, Instagram and now, YouTube Reel
- Facebook Watch
- Rise of Personalized Videos
- VR as a trend
Video has emerged as a vital marketing tool, and we don’t see it slowing down anytime soon! If you are eyeing a remarkable success in your marketing campaign, try to incorporate the discussed tips and details! Should you have any queries and suggestions, feel free to bombard our comments section right below!
Author: Vishal Kangane
Vishal Kangane is the Co-Founder and Marketing Director at DigiSpread. With more than five years of expertise in Digital Marketing (SEO, SMM & SEM), he packs a punch to make the client’s marketing plans work like a charm. He also loves to blog & cook in his free time!