Web Analytics refers to the measurement, collection, reporting, and analysis of website's traffic data for understanding and optimizing its usage. It can also be used as an important tool for business and market research, analyse visitor’s actions on website so that the website can be optimized accordingly. By leveraging website analytics data, a marketer gain insight to the amount of traffic coming to their sites, what activities users are doing, and how they are getting there. This process helps marketers improve and streamline their website and marketing strategies.
DigiSpread is anchored with a keen analytics resources which have more visibility towards analytics and help you collect data from the updated tools available. Our staff is well-trained and experienced in using the Google Analytics tool effectively and giving you a proper stats of the activities of your website.
We follow these simple steps:
- Collection of data
- Reporting the data in proper reporting dashboards
- Analysis of the data
- Optimizing the website and planning online strategy
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